How We Started
Two Brothers Spreading Joy: From Street Corners to Shopping Malls, Jonathan and Kendall Williams are on a Mission!
Five years ago, Jonathan and Kendall Williams took to the bustling street corners of Virginia Beach, Virginia, with one goal: to brighten someone’s day. Armed with handmade signs that read “Smile, You Are Awesome” and “Smile, Enjoy Your Day,” the brothers became a beacon of hope and positivity in their hometown. Their simple yet powerful gestures caught the attention of passersby, sparking countless smiles and heartfelt moments.
What began as an act of kindness has grown into a movement of faith, hope, and love. Today, Jonathan and Kendall are the proud founders of God is Lit!, a Christian streetwear brand dedicated to spreading joy and encouragement. You’ll now find them at places like Lynnhaven Mall in Virginia Beach, as well as pop-ups in North Carolina and Atlanta, holding vibrant t-shirts that say, “Smile, God Loves You.”
“Back then, it was just about making people smile,” says Jonathan. “We didn’t realize how much of an impact those signs would have. Now, with our clothing, we’re giving others the tools to spread that same message wherever they go.”
The brothers have built God is Lit! on a foundation of faith, designing every shirt, hoodie, and accessory with the goal of inspiring conversations and reminding people of God’s unfailing love. Their message is simple yet profound: no matter what challenges you’re facing, you’re not alone.
“Our goal is to be a beacon of light in every community,” Kendall shares. “These shirts are more than just clothing—they’re reminders of God’s love, encouragement, and hope. When people wear them, they carry that message wherever they go.”
Jonathan and Kendall’s journey from holding signs on street corners to running a growing clothing line hasn’t always been easy, but their mission has remained the same: to bring joy into the world. Through faith, persistence, and love, they continue to inspire others to be a source of encouragement for those around them.
You can be part of their movement by visiting GodIsLit.com to purchase their uplifting apparel. Whether you’re walking through a crowded mall or simply running errands, their message of faith and positivity can make a lasting impact on those around you.
From street corners to shopping malls, Jonathan and Kendall Williams are proof that small acts of kindness can grow into something extraordinary. With every smile and every shirt, they’re spreading a message of love, faith, and hope—one person at a time.